Holdland’s first product was the Holdland Backpack. The idea behind the backpack began from Brad’s desire to create products that would contain or hold his equipment and luggage in an innovative way that would lend the photographer a helping hand.
Holland’s newest product is The Iris. The Iris is a custom designed lens cap that is designed to replace the inconvenience of your standard lens cap. The Iris rotates open when you are ready to capture and rotates closed when it is time to protect. The Iris launches January 10, 2023!
About Brad:
Brad Devine and his wife Hailey, are a husband and wife team who share a passion for filmmaking, travel, and creating an impact wherever they go. The two have a Youtube channel and blog together called Somewhere Devine. Here they share vlogs filled with inspiration, travels and life with their little girls. Along with creating content for his community, Brad founded the Holdland brand which is centered around releasing products specifically for fellow creators.