The Genesis of Innovation: Discover the fascinating story behind Altra's inception, from the creation of a hacked-up shoe to a game-changing 3-mile run. Jeremy recounts how this genuine pain point of running form and knee pain triggered the birth of a revolutionary concept and fueled their determination to reimagine footwear comfort.
Walking the R&D Path: Dive into the depths of research and development as Jeremy explains how early research and development played a pivotal role in the early stages of Altra. Uncover the intricacies of crafting a zero-drop shoe and the critical elements that make up a winning footwear formula.
Stepping into Validation: Explore the power of word-of-mouth validation and market interest. Learn how Jeremy and his team harnessed user feedback and scientific backing to turn their visionary product into a validated success. Discover the challenges they faced and overcame in introducing groundbreaking heel technology.
Journey to Manufacturing Excellence: Delve into the behind-the-scenes process of bringing a revolutionary shoe to life. Jeremy shares insights into the pivotal moment when a product developer reached out. Understand the critical steps involved, from product development to finding investors who share your vision.
From Brand Building to Marketing Mastery: After co-founding Altra, Jeremy delves into the world of marketing. Get a sneak peek into his expertise in customer segmentation and lifecycle marketing. Learn how he translates brand value into resonating stories that captivate customers.
Founder's Wisdom: Tune in to Jeremy's sage advice for fellow entrepreneurs. Embrace the power of a strong "why" behind your product, and learn how to infuse it into your brand's core values. Jeremy shares his personal growth journey, encouraging everyone to stay open, humble, and continuously seek opportunities to learn.
About Jeremy:
Jeremy Howlett is a growth marketer that has an expertise in lifecycle marketing. After co-founding Altra and building the brand for several years he has set off into the world of consulting and agency work to help brands improve their customer segmentation and customer lifecycle value. With Altra he pushed his cousin, Golden Harper, to get into the shoe game.
Together, with Brian Beckstead, they built the brand from the ground up and developed a product that has gone on to earn many shoe awards. Jeremy’s expertise was in running the brand and overseeing the story and marketing strategy. He has a deep passion for bringing out the value of brands and making that story resonate with customers.
