Founder's Field Notes Podcast // Bennett Maxwell-Dirty Dough
Getting Dirty with Bennett Maxwell, CEO and Founder of Dirty Dough!
Show Bio:
In this week's episode, we sat down with Bennett Maxwell, the CEO and founder of Dirty Dough, the cookie franchise that has taken the dessert industry by storm! Bennett is a true sales guru and a mental health advocate who believes that true joy comes from knowing yourself and finding real fulfillment. During the episode, Bennett shared his sales journey, how he identified opportunities and chased them, and his plans for using the success of Dirty Dough to build his Life is Sweet Foundation.
One of the biggest takeaways from our conversation with Bennett was the importance of learning and picking the positives out of each job and situation. He shared his experience of bouncing around different sales jobs to learn the process and how he could become better at it.
According to Bennett, having a sales mindset is crucial for every entrepreneur, and it's something that he has been cultivating since his childhood. He also stressed the importance of working on the business instead of in the business, and he recommended the book E-Myth Revisited for anyone looking to take their business to the next level.
Bennett also emphasized the importance of having an advisory board and finding the right partners. He shared his experience of building a team of advisors and partners who share his vision and helped him take Dirty Dough to the next level.
Overall, Bennett's journey is an inspiring tale of hard work, perseverance, and passion. Tune in to this episode to learn more about his experience, and don't forget to take note of his invaluable advice on how to become a successful entrepreneur. #productdevelopment #manufacturing #foundersfieldnotes #entrepreneurship
About Bennett Maxwell:
Bennett Maxwell is a successful entrepreneur, real estate investor, and mental health advocate who is best known as the founder and CEO of Dirty Dough, a franchise cookie company. Maxwell's vision is to break down business barriers and raise mental health awareness by promoting authenticity and self-acceptance.
Maxwell's entrepreneurial journey began at an early age when he started selling candy bars in school. He went on to sell discount cards, do door-to-door sales, and even run lemonade stands to make money. This early experience in sales has stayed with him, and he has continued to use his skills to build successful businesses throughout his career.
Maxwell's work history includes stints as a tutor, sales manager, and life insurance agent, among others. He is also the owner of five residential properties with 15+ tenants, which has given him a deep understanding of the real estate industry.
In April 2019, Maxwell founded Dirty Dough, which uses centralized production with special machines to produce the world's first 3 layer cookie. This innovative approach allows for a franchise to open up at half the cost of the competition, half the labor, while lowering ongoing costs. Dirty Dough has quickly become a popular franchise, with 90 franchises already sold by May 2022.
Maxwell is also a member of the Forbes Business Council and has his own podcast, "Deeper Than Dough." The podcast focuses on finding joy and fulfillment in both business and personal life through self-awareness and mindset. Maxwell believes that true happiness and success come from knowing oneself and being authentic.
Despite his success, Maxwell remains humble and focused on helping others. His commitment to mental health awareness and self-acceptance sets him apart as a leader in the business world.
About Founder’s Field Notes:
Founder's Field Notes is a must-watch for any founder or aspiring entrepreneur. This show is a unique blend of business education and inspiration, aimed at helping founders and future entrepreneurs overcome the struggles of starting and running a business.
Each episode delves into the real-life experiences of successful entrepreneurs, highlighting the challenges they faced and the lessons they learned along the way. The show is hosted by Jason Klug, Founder and CEO of Klugonyx. Jason sits down with fellow experts in the entrepreneurship world to provide in-depth analysis and expert advice on the most pressing issues facing today's business owners.
Whether you're just starting out or are a seasoned entrepreneur, Founder's Field Notes is an essential resource for anyone looking to grow their business and achieve success. The show is tailored specifically to the needs of its target audience, founders of businesses and future entrepreneurs, providing a wealth of information, inspiration, and practical guidance. So, if you're looking to take your business to the next level, tune in to Founder's Field Notes.
We hope you found these field notes useful and can learn from others successes and failures! If you are working on a project, please reach out to us. We might be able to help guide you through the minefield of challenges on your way to selling a successful product. Check out our website and social media platforms to learn more and see what we’ve been working on.